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How Your Menstrual Cycle Affects Your CEO Mindset in Business

I am always fascinated to hear how someone experiences their own unique menstrual cycle given that we know that it has such a big influence on how we feel and show up everyday. So joining the dots between where we are in our cycle and how we can put it to work inside our business is such a juicy next level topic that I loved having in today’s new episode of #wildflowpodcast.
My biz coach Ellie Swift joined me for her first public conversation about how her menstrual cycle affects how she runs her epic business, how her cycle influences how she shows up for her clients, and how her ability to keep a strong CEO mindset changes across her cycle.

What You’ll Learn

We had a really rich conversation about how we:

  • Structure businesses to honour our core values and lives as multipassionate women and leaders.
  • Check in with our cycle to bring awareness to the way we think, feel, show up, make decisions and coach across our cycle
  • Distinguish between the masculine and feminine energetics of running a business as a woman who is very connected to her body, cycle, feelings and intuition.
  • Prioritise feeling good in our business day to day by keeping it real and honouring where we and our teams are at when life shows its unpredictable side, and how role modelling this gives our clients deep permission to do the same.
  • Change up our mindset work across our menstrual cycle.


If this episode lands with you, let me know! Your feedback, questions and aha moments help me create episodes that serve you, so drop me a message on Instagram or leave a review or rating!
If you love this kind of content, you’re also invited to come and join my brand new free community – the Wild Flow Circle. It’s a sacred space for women on the same path of cycle awareness to gather, share ideas, collaborate, and surround yourself with other inspiring women living, loving and leading in flow with their cyclical nature. Come join us here

About Ellie

Ellie Swift is a Business Mentor for high-performing women who are ready to build soul-led, intentional and profitable online businesses.
Using her signature Swift Marketing Method, Ellie helps coaches, creatives & consultants connect with their customers, shine online, and create life-changing results (for both themselves & their clients). After a decade working in marketing in London, Sydney, and Perth, Ellie achieved her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a 7-figure business in 4 years and has supported her clients as they’ve built 6, multi 6 and 7-figure businesses and completely transformed their businesses (and lives!) using mindset, marketing & strategy. Ellie’s mission is to support soul-led women to experience the lives they dream of through entrepreneurship.

Connect with Ellie



Work with me

Curious about deep diving with me to create your own incredibly powerful cyclic framework for creativity, productivity and cyclic self-care?
I support soulful, creative entrepreneurial women to integrate cycle awareness into all the realms of your life, including your health, spiritual practice, parenting and creative business. Find out more and apply at here 

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What does money have to do with the menstrual cycle? It’s surprising how much! This week’s guest on Wild Flow Podcast with Charlotte Pointeaux is Cathy Lemire, The Menstrual Money Coach, is here to help us connect the dots between how our menstrual cycle influences our relationship, behaviours and attitudes around money, understand how our money stories play up across the phases of our cycle, and to take charge of our wealth!

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How to support your children through puberty and menarche by Charlotte Pointeaux

Preparing and Celebrating Puberty and Periods with your Child

You’ve been learning about your menstrual cycle and how to attune to its changing daily strengths, vulnerabilities, and self-care needs – and it’s been life changing to finally learn what you should have learnt as a child. So imagine how powerful it would be for our children to learn this knowledge and wisdom now – rather than having to figure it all out after many years of being disconnected to their body, their cycle and therefore, themselves. If you’d love to share what you now know with your child or any other child for that matter but aren’t sure of when or how to start, I’d love to give you some ideas to help you do that confidently in a way that feels gentle, age-appropriate, and empowering for you and your child.

Many mothers have traditionally thought that children aren’t ready to learn about their body, how it changes, what menstruation is, or anything else associated with puberty until they have their first period but when we leave “the talk” until this time, children already have a lot of feelings, thoughts and confusion about what’s been happening to their body and sense of selves for a while, and they question what these changes mean about them if they are left in the dark.

Children in the playground talk and share information that’s usually incomplete or inaccurate, leaving children to piece the story together themselves. Schools deliver education that’s most often squashed down in one or two hours total to combine information on what periods are and how to manage blood, anatomy and how reproduction works which sends children the message that having periods means that falling pregnant is something to fear, and that when they begin their periods, they’re ready to have sex, which is not the case at all from a developmental point of view.

When talking about periods is so uncomfortable, it continues the menstrual taboo that we have been victims of for millennia. So how do we cultivate a period positive culture?

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